Privacy Policy
1. Information we collect
- Name, email address, telephone number, company or organization, job title, and other business contact information.
- Account credentials and information needed to create and administer an account.
- Information provided when you contact us, request support, submit a form, participate in a survey, or otherwise communicate with us.
- Information you provide when requesting a demonstration, purchasing products or Services, or otherwise engaging with Rooster.
- Information you voluntarily submit through our community, feedback, feature-request, bug-reporting, or similar functionality.
| Information | When it's collected | Why we use it |
|---|---|---|
| Account information: name, email address, organization, and sign-in details | When you sign in | To authenticate you and show the assets and devices your organization has authorized you to access |
| Precise and approximate location of your mobile device | Only while the Mobile App is open and in use, and only if you grant location permission. The Mobile App does not collect location in the background. | To show your current position on the map and center the map on it |
| Photos you take with the camera or select from your photo library | Only when you choose to take or select a photo. The Mobile App receives the selected image(s), not broader access to your photo library. | To attach images to assets and devices in your organization's Rooster account. Photos are uploaded to Rooster's cloud environment and are associated with the asset/device record. |
| NFC tag data from Rooster tracking devices | Only when you scan a device | To identify, activate, pair, manage, or configure Rooster tracking devices |
| Motion sensor data from your mobile device | Only during an NFC scan | To detect movement while scanning. This information is processed locally on the mobile device and discarded; it is not retained or transmitted by Rooster. |
| Asset and device data: tracker location, activity, status, and related information | When you view or manage assets in the Mobile App | To provide Rooster's asset tracking Services |
| Operating system crash and diagnostic data: error details, device model, operating system version, app version, IP address, and your user ID and email address | When the Mobile App encounters an error or otherwise generates diagnostic information | To diagnose and fix problems, improve reliability, and follow up on problems affecting your account |
- record audio or access your microphone;
- access your contacts, call logs, or text messages;
- collect your location in the background;
- use an advertising identifier;
- include advertising or ad-tracking software.
- GPS location information, including location breadcrumbs and associated timestamps.
- Utilization and activity information.
- Telemetry delivered from a host engine or other connected equipment.
- Information about asset status, movement, operation, and other activity.
- Operating temperature.
- Operating voltage.
- Accelerometer, tilt, ignition, or other activity information.
- Battery status.
- Device status, diagnostic, connectivity, and technical information.
2. how we use information
- Provide and improve the Services, including asset tracking, Asset Intelligence, analytics, support, security, and product development.
- Manage accounts and customer relationships, including authentication, permissions, subscriptions, transactions, and communications.
- Protect our Services and users, including preventing fraud, abuse, security incidents, and unauthorized activity.
- Meet legal and business requirements, including complying with applicable law and fulfilling other purposes disclosed at the time of collection or otherwise permitted by law.
3. customer data and rooster's role
For purposes of this Privacy Policy, "Customer Data" generally means information submitted to, collected through, or generated by the Services on behalf of a Rooster customer, including Asset Data, Device Data, telemetry, location information, utilization information, operational information, and related records. Customer Data may or may not constitute Personal Data.
Where Rooster processes Customer Data on behalf of a customer, Rooster generally processes that information at the customer's direction and in accordance with the applicable customer agreement. The customer is responsible for determining what information is collected through the Services and for obtaining any permissions, notices, consents, or other authorizations required by applicable law.
If a customer places or authorizes a Rooster Product on equipment, vehicles, property, or other assets that may be used by or associated with other individuals, the customer is responsible for ensuring that Rooster's collection and processing of the resulting information is authorized and lawful. The customer represents and warrants that it has the right to provide such information to Rooster and to authorize Rooster to collect, use, process, and disclose it as necessary to provide the Services.
If you provide Rooster with Personal Data relating to another person, including information about users, employees, contractors, or other individuals within your organization, you warrant that you have the authority to provide that information to Rooster and to permit Rooster to collect, use, disclose, and otherwise process it as described in this Privacy Policy and as necessary to provide the Services.
Rooster may act as a controller or business for Personal Data it collects directly for its own purposes, including website, account, billing, sales, support, security, analytics, product improvement, and administrative purposes.
4. use of customer data to provide and improve asset intelligence
5. aggregated data
6. artificial intelligence and automated processing
7. how we share information
- Cloud hosting, infrastructure, storage, and computing providers.
- Telecommunications, connectivity, and communications providers.
- Data processing, analytics, business intelligence, and reporting providers.
- Customer relationship management, support, and communications providers.
- Payment processing and e-commerce providers.
- Community, feedback, feature-request, and bug-reporting providers.
- Operating system crash reporting, diagnostics, monitoring, and security providers.
- Mapping, location, and geospatial service providers.
- Fraud prevention, identity verification, and security providers.
8. cookies and similar technologies
- Necessary operation, security, authentication, and functionality.
- Analytics and measurement.
- Remembering preferences and settings.
- Understanding use of our websites and Services, including through session replay, heatmaps, or similar tools.
- Marketing or advertising, where applicable and permitted by law.


